Privacy Policy

Last Updated: March 12, 2026

Introduction

This Privacy Policy explains how My Fitness Transformation ("MFT", "we", "us", "769337 NB INC." or "our") collects, uses, discloses, and safeguards your personal information when you visit and use our website at mft-academy.com and our related services. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy, please contact us at [email protected]. By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We collect information you provide directly to us, including: - Name, email address, and phone number when you fill out forms or register for services - Health and fitness information you provide for coaching purposes (such as fitness goals, current fitness level, health history, and body measurements) - Payment information processed securely through Stripe and PayPal - Communications you send us, including emails and messages We also collect certain information automatically when you visit our website, including your IP address, browser type, pages visited, and time spent on pages through cookies and similar tracking technologies.

How We Use Your Information

We use the information we collect to: - Provide, operate, and improve our services - Process transactions and send related information - Send you communications about our services, including updates, guides, and promotional content (with your consent) - Send you SMS text messages for appointment reminders, service updates, and promotional content (with your explicit consent) - Respond to your comments and questions - Monitor and analyze usage patterns to improve user experience

SMS Communications and Text Messaging

By providing your phone number and checking the SMS consent checkbox on any of our forms, you expressly consent to receive text messages from My Fitness Transformation (MFT) at the phone number provided. Types of SMS messages we may send include: - Appointment reminders and booking confirmations - Service updates and program information - Promotional messages about MFT products, guides, and programs - Follow-up messages related to your inquiry or coaching Message frequency varies depending on your interaction with our services. Standard message and data rates may apply depending on your carrier and plan. You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message. You may re-subscribe at any time by texting START to the same number. For help, reply HELP to any message or contact us at [email protected]. NO SHARING OF SMS OPT-IN DATA: We do not sell, rent, share, or disclose your SMS opt-in information or phone number to any third party or affiliate for their own marketing purposes. Your consent to receive SMS messages from MFT is non-transferable and applies only to communications from My Fitness Transformation.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly. We use cookies for analytics purposes to understand how visitors interact with our website, and to improve our services. When we implement Google Analytics or similar tools, they will be disclosed in this policy.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Payment information is processed through Stripe and PayPal, both of which maintain industry-standard security practices. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Rights and Choices

Under applicable Canadian privacy law (PIPEDA — the Personal Information Protection and Electronic Documents Act), you have the right to: - Access the personal information we hold about you - Request correction of inaccurate or incomplete information - Withdraw consent for the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions) - Request deletion of your personal information, subject to our legal obligations - Unsubscribe from email communications at any time by clicking "unsubscribe" in any email - Opt out of SMS communications at any time by replying STOP To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

Third-Party Services

We use the following third-party services that may collect or process your data: - Stripe (payment processing): https://stripe.com/privacy - PayPal (payment processing): https://www.paypal.com/privacy - GoHighLevel (CRM and marketing platform): https://www.gohighlevel.com/privacy-policy These third-party providers have their own privacy policies governing the use of your information. We encourage you to review their policies.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us at [email protected] and we will take steps to remove that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Province of New Brunswick and the laws of Canada applicable therein, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Contact Us

If you have any questions about this Privacy Policy, or to exercise your privacy rights, please contact us at: My Fitness Transformation (MFT) Email: [email protected] Website: mft-academy.com